Conceptual study for a leading retail space by a global sportswear brand, this installation redefines craft for the post-digital era.

Rejecting the frictionless perfection of modern manufacturing, THISS Studio developed a highly conceptual material strategy that subverts traditional CNC technology. By programming custom toolpaths to intentionally scar, rip, and texture timber, we fused raw materiality with bold creative direction. The result is a visceral, tactile environment that pushes the boundaries of the brand's spatial identity.